Great Design Systems Don’t Just Work Better. They Do Better.

I help teams build scalable UIs that reduce waste, improve performance, and turn your product into a force for good. Better for your users. Better for your team. Better for the planet.

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Trusted by international brands like Nike, Shopify, CBC and Mejuri for over 20 years.

About Me

I'm Drew Minns. For over 20 years, I've led and delivered digital experiences that have reached millions of users. I've made sites, apps, and tools for everyone from small businesses to global brands.

I've use my deep, practical technical and design experience to help teams make things that people love. My approach is based in empathy and systems thinking. Focusing on the right things, at the right time, for the right people.

My background in design, development, and education gives me a unique perspective that turns technical complexity into clear, actionable learning experiences. My goal is to help teams build tools and processes not just for themselves, but for the entire organization. Customers included.

I specialize in working with forward-thinking organizations ready to embrace sustainable digital practices and modern design system methodologies through discovery, empathy, and collaboration.

Currently, I'm working with Tokens Studio as a Design Systems Coach.

I take on a small number of projects each year to ensure I can do my best work. Interested in working with me? Let's talk about your project.

Services

Front-End System Architecture

Build once. Scale forever. I architect robust, reusable UI systems built for speed, accessibility, and long-term maintainability. Whether you’re serving millions or scaling from MVP to maturity, I help you ship faster, cleaner, and with fewer bugs. All without sacrificing quality.

Cut dev time by up to 50% with modular UI components
Boost performance scores and SEO out of the box
Reach every user, every device, every time

Design Systems Consulting & Coaching

Systematize your design. Empower your team. I work directly with design and engineering teams to build sustainable, scalable design systems. From planning and governance to implementation and roll-out, I teach your team how to own and evolve the system.

Reduce rework and inconsistencies across products
Improve velocity across design, dev, and product teams
Create long-term alignment that sticks

Digital Sustainability Services

Lower emissions. Improve performance. Drive loyalty. Sustainability isn’t just ethical, it’s strategic. I help companies optimize their digital footprint by improving site speed, reducing energy usage, and aligning your brand with climate-conscious customers.

Shrink page weight and server load by up to 70%
Improve Core Web Vitals and accessibility
Earn trust from users, partners, and future hires

Team Development & Design-Development Collaboration

End the handoff headaches. I help product, design, and dev teams build better ways of working together. From workflow optimization to shared ownership models, we replace the chaos of handoff with a smooth, scalable pipeline.

Shorten release cycles and eliminate design debt
Align team incentives and build cross-functional trust
Create processes that outlast platforms and people

Projects

I've worked on a lot of projects. Here are some of the recent ones I'm most proud of. You can find more on my personal Github and RGW Github.

Dials

A development tool that helps you tweak CSS variables in real time without the inspector. Understand how variables are used when and where by seeing them in context.

Coral

An exploration into solving the problem of design handoff. Coral UI is a library that keeps design files and code automatically in sync through a common file format. This two-way connection eliminates the common bottlenecks and problems between designers and developers, reducing errors and keeping everyone working from a single source of truth.

Digital Sustainability Estimate Tool

A web tool that measures your website's carbon footprint and environmental impact by analyzing page performance, loading speed, and accessibility. High-carbon websites are typically slow sites that hurt user experience, search rankings, and conversion rates, while also contributing to CO2 emissions.

Superfun

A Figma plugin that converts design files into using Figma API's to generate code. Users can select a Figma node and generate the code for it in React, Svelte, HTML, or Vue. As well, users can generate the styles for the node in CSS or Tailwind.

Journals

Scoping CSS Variables to the Shadow DOM for Modular Design Systems

Jul 2, 2025

Learn design system best practices for scoping CSS variables with Shadow DOM. Essential guide for design systems consultants and teams creating scalable, maintainable design system components.

How to use Tailwind v4 to superpower your design system.

Jun 12, 2025

A practical guide to Tailwind CSS V4's new token-driven approach, covering automatic utility generation, contextual components, and future possibilities.

Why Digital Sustainability is a Smart Move for Your Business

May 16, 2025

Discover how digital sustainability isn’t just good for the planet—it’s good for business. This guide breaks down the real marketing and financial benefits of building leaner, faster, and more energy-efficient websites and apps. Backed by data and filled with practical insights, it’s designed to help you attract more customers, cut costs, and stand out in a competitive market.

CSS Supply and Demand

May 2, 2015