Climate change and the internet.

The reality of our online activities.

The Internet's Carbon Footprint.

Every online activity consumes electricity.

The Cloud is real

We tend to think that internet exists magically, but every piece of data sent to you travels through a network of physical technologies, much of which comes from non-renewable sources.

A Greener Internet Starts Here

Our eco-friendly sites and apps are designed with efficiency, optimized code, and purposeful design. By partnering with us, you're not just enhancing your online presence; you're proving that a better internet is possible.

Discover the impact of digital carbon footprints

The Internet sucks for a lot of people.

The 2023 WebAIM Million Report has found that across one million home pages tested, 49,991,225 distinct accessibility errors were detected—an average of 50.0 errors per page.

96.1% of all errors detected fall into these six categories; Addressing just these types of issues, which take seconds, would significantly improve accessibility across the web.

Providing an inclusive experience to all allows more opportunities for users to access content regardless of ability, device type, connection speed and location.

Source: HTTP Archive

Web pages are getting bigger and bigger.

In the last 6 years, the average size of a web page has grown by almost 50% to 2.5MB. Basic development tasks such as image optimization and caching are being skipped despite the obvious benefits. This is a significant issue for users on slower connections and devices, and it's a problem that can be easily fixed in seconds.

Search engines like Google are now penalizing websites that are slow to load. This can have a significant impact on your website's search engine ranking and, in turn, your business.

Source: HTTP Archive

Web sites are slow to load.

Despite massive advances in technology and code, we're still asking users to patiently wait for us, on average, 4.2 seconds for our websites to load. In a world where we expect everything instantly, this is a significant issue that can be easily fixed with a few optimizations.

Users are more likely to abandon a website if it takes more than 3 seconds to load. This is a significant issue for businesses that rely on their websites to generate revenue.

Source: HTTP Archive

Data centres use a lot of power.

Data Centres are building that store the computers that host data, media and websites. The industry itself consumes more power globally than many countries annually. Often, these data centres don't use green energy sources and are a significant contributor to the carbon footprint of the internet. By offering users a more optimized experience, we can reduce the amount of data stored.

Source: HTTP Archive

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