The 2023 WebAIM Million Report has found that across one million home pages tested, 49,991,225 distinct accessibility errors were detected—an average of 50.0 errors per page.

96.1% of all errors detected fall into these six categories; Addressing just these types of issues, which take seconds, would significantly improve accessibility across the web.

Providing an inclusive experience to all allows more opportunities for users to access content regardless of ability, device type, connection speed and location.

In the last 6 years, the average size of a web page has grown by almost 50% to 2.5MB. Basic development tasks such as image optimization and caching are being skipped despite the obvious benefits. This is a significant issue for users on slower connections and devices, and it's a problem that can be easily fixed in seconds.

Search engines like Google are now penalizing websites that are slow to load. This can have a significant impact on your website's search engine ranking and, in turn, your business.

Despite massive advances in technology and code, we're still asking users to patiently wait for us, on average, 4.2 seconds for our websites to load. In a world where we expect everything instantly, this is a significant issue that can be easily fixed with a few optimizations.

Users are more likely to abandon a website if it takes more than 3 seconds to load. This is a significant issue for businesses that rely on their websites to generate revenue.

Data Centres are building that store the computers that host data, media and websites. The industry itself consumes more power globally than many countries annually. Often, these data centres don't use green energy sources and are a significant contributor to the carbon footprint of the internet. By offering users a more optimized experience, we can reduce the amount of data stored.