I help ambitious teams build scalable design systems that reduce development costs, improve accessibility, and minimize environmental impact.

I'm Drew Minns. For over 20 years, I've created digital experiences for millions of users with companies like Nike, Universal Music, Shopify, Four Seasons, and Mejuri.

I combine deep technical and design experience with a background in education to transform complex design-development challenges into actionable solutions and processes.

I'm currently working with Tokens Studio as a Design Systems Coach.

Want to build your design system the right way? Get in touch now.

What I Do

Design Systems Consulting & Coaching

I architect comprehensive design systems while coaching teams through implementation, using proven educational frameworks to ensure knowledge transfer and long-term success.

Digital Sustainability Services

I optimize websites, components, design systems and applications to reduce carbon footprint while improving performance and user experience.

Accessibility & Performance Optimization

I ensure your digital products are fast, inclusive, and compliant with modern web standards and geographic legal requirements.

Team Development & Design-Development Collaboration

I coach teams to bridge the gap between design and engineering, transforming painful handoff processes into seamless workflows through structured learning approaches.

Why Teams Choose Me

My unique background combining design, development, and education gives me a distinct coaching approach that translates technical complexity into clear, actionable learning experiences. I don't just build design systems—I coach teams to master them, ensuring sustainable adoption and continuous improvement.

I specialize in working with forward-thinking organizations ready to embrace sustainable digital practices and modern design system methodologies through guided team development.

Projects

I've worked on a lot of projects. Here are some of the recent ones I'm most proud of. You can find more on my personal Github and RGW Github.

Coral

An exploration into solving the problem of design handoff. Coral UI is a library that keeps design files and code automatically in sync through a common file format. This two-way connection eliminates the common bottlenecks and problems between designers and developers, reducing errors and keeping everyone working from a single source of truth.

Digital Sustainability Estimate Tool

A web tool that measures your website's carbon footprint and environmental impact by analyzing page performance, loading speed, and accessibility. High-carbon websites are typically slow sites that hurt user experience, search rankings, and conversion rates, while also contributing to CO2 emissions.

Superfun

A Figma plugin that converts design files into using Figma API's to generate code. Users can select a Figma node and generate the code for it in React, Svelte, HTML, or Vue. As well, users can generate the styles for the node in CSS or Tailwind.

Journals

Scoping CSS Variables to the Shadow DOM for Modular Design Systems

Jul 2, 2025

Learn design system best practices for scoping CSS variables with Shadow DOM. Essential guide for design systems consultants and teams creating scalable, maintainable design system components.

How to use Tailwind v4 to superpower your design system.

Jun 12, 2025

A practical guide to Tailwind CSS V4's new token-driven approach, covering automatic utility generation, contextual components, and future possibilities.

Why Digital Sustainability is a Smart Move for Your Business

May 16, 2025

Discover how digital sustainability isn’t just good for the planet—it’s good for business. This guide breaks down the real marketing and financial benefits of building leaner, faster, and more energy-efficient websites and apps. Backed by data and filled with practical insights, it’s designed to help you attract more customers, cut costs, and stand out in a competitive market.

CSS Supply and Demand

May 2, 2015